DIGITAL

DIGITAL

On a daily basis, Sino’s team reads over 900 printed vehicles from all over the country and selects the relevant information for each of the customers and partners that hire the clipping. In addition to national newspapers and magazines, Sino monitors more than 1,000 international printed vehicles. The information is scanned and inserted into the Clipping Management System (SGC) so that the user has access to the news in the format in which it was published and can manage the content.

All the major national and international newspapers and magazines, in addition to the main newspapers of the interior and coastline of São Paulo and the districts of the city of São Paulo are read, scanned and stored on the client’s personalized platform.

The content is made available in image and / or text format (in the text format, newspapers and magazines go through a software to transform the images into text and then the content is revised to be inserted into the clipping), according to the client’s need. Keywords are highlighted to ensure greater agility in reading.

The contents of the clippings are sent monthly to the client on CD and the information is stored on the server for up to one year.

WEB

WEB

Sino counts with capture robots that monitor 24 hours a day around 800,000 news portals, online journals and magazines, and blogs from all over Brazil, as well as 5,000 open content international sites.

The news from these sites is inserted directly in the database of Sino, where the team is already available to select the subjects of interest of each of the clients. Clippings undergo a review in order to ensure the correct insertion of information on the client platform.

The newspaper articles can be sent in text and / or image format (in the image format, the client receives prints of the pages in which the material is published on the sites). Keywords are highlighted to ensure greater agility in reading.

 

The contents of the clippings are sent monthly to the client on CD and the information is stored on the server for up to one year.

RADIO & TV

RADIO & TV

Sino records and monitors the country’s main TV and radio broadcasters, focusing mainly on the region of São Paulo and Greater São Paulo. Each station is recorded on an exclusively dedicated server, 24 hours a day. To ensure the recordings, Sino uses digital antenna signal and signal from two pay-TV companies, plus web signal redundancy for radio stations.

With a state-of-the-art machine park, Sino has redundancy in the recordings of the main broadcasters and has its own power generator, capable of keeping the machinery in activity for up to six hours.

The team tracks and monitors all recordings and selects subjects of interest to the clients. Videos and audios are edited and inserted into the Clipping Management System (SGC).

 

The material can be recorded on CD and / or DVD on demand.

RETROACTIVE

RETROACTIVE

Retroactive clipping is offered to clients who wish to receive older subjects. Sino digitizes and archives the complete editions of the main national newspapers and magazines and has an online vehicle database to guarantee access to information.

 

Because it is customized, retroactive clipping is done with defined delivery times and the client has access through the Clipping Management System (SGC).

ADVERTS

ADVERTS

Sino offers the clipping of advertising and merchandising actions in newspapers, magazines, TV and Radio. The files are made available in image, audio and video format, according to the platform on which the piece was served. In newspapers and magazines, Sino also offers retroactive ad clipping.

 

With ad tracking, customer and partner business areas can monitor and evaluate the company’s advertising and marketing actions (cheking) as well as competitors.

SOCIAL NETWORKS

SOCIAL NETWORKS

Through modern and efficient tools, Sino monitors the main social networks and offers customers and greater coverage of the country. With the monitoring of social networks, the client and the press office can know what is published in the pages of the main vehicles of communication, in addition to mapping the major influencers.

The clipping is customized, made according to the customer’s need for monitoring. The platform is simple and intuitive and brings important data to the communication and marketing strategies of the press services.

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